I just read an interesting article from Harvard Business Review about how the head of Samuel Adams decided to help out his "competition" by selling them hops at the same discounted rate that they had negotiated with their suppliers.
To me this really made me think: "How often do businesses do the right thing over doing the profitable thing". Also, what defines the right thing?
I think that in our society this type of thing doesn't happen very often because businesses are very cutthroat but I think that in some cases the right thing is also the right thing for the business. Not only would it be great PR but realistically it may help the company long term.
Very interesting
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